inflooens Digital Mortgage Framework

Overview

inflooens Digital Mortgage Framework is a next-generation, Salesforce-native platform that unifies the entire mortgage lifecycle—from lead acquisition to loan closing—on a single, intelligent system. Purpose-built for IMBs, banks, credit unions, and brokers, it offers modular components including a borrower-facing POS, Lead Management, Referral Partner Tools, and an operations automation overlay on existing LOS platforms.

Leveraging the power of Salesforce, Marketing Cloud, MuleSoft, and native AI capabilities, inflooens enables lenders to drive higher loan volume, faster cycle times, and superior team productivity. With enterprise-grade technology now accessible to all lenders, we eliminate silos, enhance collaboration, and transform the mortgage process into a high-velocity, data-driven engine for growth.

At-a-glance

Integrations

inflooens Digital Mortgage Framework integrates across the entire mortgage lifecycle
enabling a seamless
high-velocity lending experience. Key integrations include: Lead Providers – LendingTree
Zillow
Free Rate Update
LeadPoint
and others for inbound lead capture. CRM & Engagement – Native Salesforce integration
including Marketing Cloud and Experience Cloud
for lead nurturing and borrower engagement. Telephony & Dialers – Five9
RingCentral
Twilio for high-volume outreach and automated follow-ups. Product & Pricing Engines (PPE) – Optimal Blue and other engines for real-time loan pricing and eligibility. Loan Origination Systems (LOS) – Encompass
MeridianLink
and custom LOS platforms via our LOS overlay for process automation. Credit
VOE/VOI
and Asset Providers – Integrated with leading third-party services to automate borrower verification. eSign & Document Management – DocuSign and related tools for secure
digital document execution. Middleware & APIs – MuleSoft and REST APIs to ensure flexible
real-time data exchange across all systems. Our integration strategy is modular
scalable
and API-first
enabling lenders to orchestrate their entire tech stack within a unified
intelligent framework.

Features

inflooens Digital Mortgage Framework offers a comprehensive suite of features purpose-built to modernize and accelerate the mortgage process: Front-End Engagement Borrower Point of Sale (POS) – Mobile-optimized
intuitive borrower experience Lead Management – Smart lead distribution
prioritization
and automation Referral Partner Portal – Real-time visibility
performance tracking
and collaboration Marketing Automation – Personalized journeys via Salesforce Marketing Cloud Operations & Workflow Task-Based Workflow Engine – Replaces linear processes with dynamic task assignment LOS Overlay Automation – Streamlines processes on top of existing LOS platforms Pipeline Management & Dashboards – Real-time visibility for all roles
from LO to executive Automated Conditions & Document Handling – Speeds up underwriting and closing Intelligence & Extensibility Native AI Capabilities – Predictive insights
lead scoring
and workflow optimization Configurable Rule Engine – Tailored process logic and automation Enterprise-Grade Integrations – Prebuilt and API-driven connections across the ecosystem Analytics & Performance Reporting – Customizable dashboards for data-driven decisions Compliance & Security Audit Trails & Access Controls – Granular role-based permissions Data Privacy Framework – Explicit permission-based data access Salesforce-Grade Security – Inherits all platform-level compliance and safeguards

inflooens Digital Mortgage Framework

inflooens, built on Salesforce, helps lenders sell more and close faster by unifying the mortgage lifecycle – driving efficiency, visibility, and high-velocity execution across the lending process.